Regrets Only
Black-and-white banner reading “#1 Ball in Golf” with a close-up of a Titleist golf ball between the words, and the Titleist logo below.

Titleist Being #1

Reframing a 75+ year-old claim as a daily commitment to excellence.

Creative Strategy, Campaign Identity, Art Direction

Black-and-white photo of a golfer in a Titleist cap finishing a swing on a windswept grassy dune under a stormy sky.
Printed magazine ad with “#1 Ball in Golf” in heavy black type above a white Titleist golf ball on a light gray page.
Monitor on a wooden desk showing the Titleist website with the headline “#1 Ball at the Masters” and an Explore button, with a wooded golf course outside the window.
A golfer carrying a Titleist stand bag walks a narrow fairway between grassy dunes toward a distant flag in soft evening light.
Blue retail storefront with a gridded window filled by giant black lettering reading “#1 Ball in Golf” and a small Titleist logo.
Folded poster headlined “#1 at the Masters” with a grid of 20 numbered player portraits, each golfer holding up a golf ball against a blue sky.
Black-and-white close-up of a golfer’s hand, one finger wrapped in tape, reaching toward a Titleist ball on a tee beside a driver head.
Digital billboard among trees reading “#1 ball played for 78 years. And still counting.” with a Titleist ball on a tee and the Titleist logo.
Three vertical banners with the Titleist logo reading “#1 ball in golf.”, “Proven worldwide.” and “77 years and counting.” against a blue sky.
Wall-mounted black screen reading “Welcome to Manchester Lane” with a Titleist ball on a tee, an aerial view of a building among trees and a fairway, and the Titleist logo.
Large black course banner reading “#1 Ball in Golf” with a close-up of a Titleist ball and a silhouetted golfer holding out a ball.

9 Station Street #201
Brookline, MA 02445