Regrets Only
Grid overview of the MoMA Members identity system across digital and print touchpoints in multiple colorways.

MoMA Members

MoMA is, at its core, an empty space — a container waiting to be filled. Once populated the galleries burst with possibilities, as eyes and minds confront new ideas.

As a result, MoMA is a place where important conversations unfold. Rather than telling you what to think, the museum invites you to step closer and asks—what do you see?

Strategy, Creative Direction, Verbal Identity, Motion, Print, Web Design

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Bold 'MoMA Members' mark in warm cream on deep magenta field
Curves and lines connecting verbs like "feel, meet, delve, play" in between "Look" and "Here", white type on orange fill
Couple viewed from behind, leaning together before large impressionist painting at the MoMA
Pale yellow headline in MoMA sans reading 'Mix. Mingle. Marvel.' nested inside arc on forest green paper at left
pale yellow MoMA Members logo at right overlaid on aerial view of visitors on stone plaza, nested in right half of arc overlay
Blurred figure in camel coat walking past paintings, 'Find more of what moves you.' overlaid in chartreuse type
MoMA lobby lightbox from above, cropped by ceiling; reading 'Cézanne, Gauguin, Van Gogh' in rust type on mint, logo below
Kraft mailer envelope being torn open to reveal green branded 'MoMA' label strip inside
A-frame sidewalk sign: 'Georgia O'Keeffe: To See Takes Time / Member Previews' connected by lines in magenta on blush paper
Cropped navy paper with lime green type constructed of lines: the words 'an ode to' is visible in the crop.

9 Station Street #201
Brookline, MA 02445