Regrets Only
Seven color-coded 3D blocks in graduated scale, from small orange cube to tall yellow rectangle, arranged diagonally on light gray ground

State Street Global Advisors

Events are just one of many mediums through which a brand's story unfolds, but are among the most singular, immediate, and sensory—offering a rare opportunity to connect with clients in real time.

Strategy, 
Creative Direction, Spatial Design

Isometric diagram showing five stages of modular booth build-out, from bare floor plan to fully furnished SSGA branded environment
overview of SSGA modular booth configurations shown in isometric view, tiled across the frame with color-accented branded elements
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Construction detail: birch plywood pedestal and curved platform base on concrete floor, raw finish
Technical floor plan of SSGA booth on dark green ground; white linework showing display cases, curved wall, and entry units
Isometric 3D render: natural oak exhibition cube unit with three open-top trays in exploded view
Natural oak display furniture macro: four open-compartment boxes joined at right angles, joinery detail
SSGA event booth; dark green panels, illuminated oak shelving for merch, "SPY" ticker on modular screens, fluted oak cabinets
Technical drawing of SSGA rolling unit; front and side elevations with dimensions: 40" total height, 24" upper panel, 16" base
Technical drawing of SSGA totem unit; front and side elevations with dimensions: 40" total height, 24" upper panel, 16" base
Booth screen panels: "SPY" ticker on dark green, "the Original S&P 500® ETF" on light green in Founders Grotesk
Backlit oak pegboard display case with canvas tote bags hung on pegs and green hats arranged on two shelves
Hand pulling open white oak drawer revealing brand binders in black, tan, and white stacked in order
Booth visitor accessing tall white oak fluted-door cabinet stocked with branded textiles, binders, and hats
Close-up of white oak pegboard panel with grid of small pin holes and single cylindrical wood peg casting a long shadow
Booth rear: SSGA signage wall with fluted oak panels and framed type: "Global Market Outlook," "Resilience Under Pressure," session info

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Golfer mid-swing on a links course, dramatic overcast sky, Titleist script and "#1 ball in golf." overlaid as a horizontal ticker

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"MoMA Members" set in cream MoMA Sans type, centered on deep magenta ground

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9 Station Street #201
Brookline, MA 02445