The Big Favorite

Originally founded in the 1930s by Lawson Turner, The Big Favorite delivered on its name as the go-to workwear for blue collar workers and a brand synonymous with value, craft and durability.

Nearly ninety years later, that legacy lives on through Lawson’s great granddaughter, Eleanor, who has recycled, reimagined and refocused The Big Favorite with a new and timely mission—to help divert 11 million pounds of undergarment textile waste from U.S. landfills daily.