Potluck
Potluck was born out of necessity. Founder Jen Arsenault spent years searching for Korean pantry staples like the ones handmade by her mother’s family in South Korea: all-natural countertop essentials packed with flavor that are both fun and easy to cook with. After coming up short with the options available here in the United States, she started Potluck just like the handmade pantry staples she grew up on — from scratch.
Strategy, Creative Direction, Motion, Packaging, Web Design, Tagline




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