Regrets Only
Close-up of a Misha & Puff label sewn into a teal crochet knit, with braided cream drawstrings and an open brass zipper.

Misha & Puff

Misha & Puff first approached us with a simple but foundational need: help them tell their story with greater clarity.

Brand Identity, Creative Strategy

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Misha & Puff "an Ode to the Hand" poster, sage green with fragmented headline type and a small loom photograph.
Child in a Misha & Puff navy knit pinafore, ruffled bib top, mustard tights, and a floral head scarf, standing indoors.
Misha & Puff children's cardigan in orange and periwinkle stripes with teal patch pockets, laid flat on a white sofa.
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Misha & Puff catalog cover: child in a white dress with scalloped bib waves in front of a tapestry. Brand name below image.
Misha & Puff storefront in Brooklyn: dark green awning with serif logotype, colorful garments visible in lit display windows.
Misha & Puff "Sample Sale" flyer, Kelly green with bold letterpress-style type and a photo of hands handling a knit garment.
Misha & Puff wheat-paste campaign on a dark construction wall: "Made with Care. Made to Last." with child portrait panels.
Misha & Puff store entrance window with paper chain garland, colorful knit garments on mannequins, and handwritten store hours.
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Misha & Puff postcard, slightly angled: child in a yellow crochet vest over a floral blouse and brown trousers, outdoors.
A painted Misha & Puff store sign hanging from a wrought iron bracket against a clear blue sky.

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9 Station Street #201
Brookline, MA 02445