Regrets Only

Variant

For seed-stage venture funds, success is measured in foresight. Variant demonstrated theirs not only by building a portfolio that defines the leading edge in web3, but also by naming the fund Variant in 2019.

Strategy, Creative Direction, Web Design, Brand Guidelines

Variant 'Q3 LP Update' report: blue cover with white starburst glyph, Variant 'V' symbol at right
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Variant brand poster: blue gestural brushstroke on crumpled white paper, white square logo knock-out
Variant LP Update booklet corner detail: showing two articles from Li Jin and Jesse Walden with overlaid glyphs
Variant brand website team directory listing investment partners and data scientist with custom glyphs and social links
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Variant black hoodie back: white geometric brand mark collage — circles, checker, stripes, dots, forming the V mark

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